Complete short and study notes on branding prepared for B.Com, M.Com, MBA and various competitive examination. In this article we will discuss about branding of product or services! Learn about:- 1. Short notes Meaning of Brand 2. Notes on the Importance of Branding 3. Creation of Brands 4. Brand Fundamentals Simplified 5. Types of Brands 6. Brand Name7. Brand Myths [...]
In this article we will discuss about:- 1. Definition of Physical Distribution 2. Objectives of Physical Distribution 3. Importance 4. Components. Definition of Physical Distribution: Physical distribution is concerned with the physical movement of the goods from the producer to the consumer. It is an important part of marketing activity and a major component of marketing mix. It includes all [...]
In this article we will discuss about:- 1. Definition of Advertising 2. Basic Features of Advertising 3. Elements 4. Objectives 5. Types 6. Functions 7. Media 8. Benefits. Definition of Advertising: Every day we come across hundreds of advertising messages, which tell us about various products such as soaps, detergent powder, soft drinks and services such as hotels, insurances policies [...]