Read this article to get study notes on Demand Forecasting:- 1. Meaning of Demand Forecasting 2. Objects of Demand Forecasting 3. Importance 4. Steps. Notes on Demand Forecasting 1. Meaning of Demand Forecasting: The formulation of appropriate and useful production policy is an important aspect for an enterprise. This involves determination of level of production, manpower requirements, equipment and inventory [...]
In this article we will discuss about:- 1. Process of Marketing Research 2. Scope of Marketing Research 3. Advantages or Benefits 4. Importance. Process of Marketing Research : Marketing research is the process of the use of scientific methods for enquiring into the marketing problems and their solutions. According to Philip Kotler, the marketing research process with five distinct steps [...]
The following points highlight the three major problems associated with marketing channels. The problems are:- 1. Consumers' Needs 2. Choice of Marketing Channels 3. Problems of Distribution Methods. Problem # 1. Consumers' Needs: The consumers in general are scattered and their needs and expectations are varied. They choose to buy their goods from those who serve them best. Here, the [...]