Read this article to get study notes on Demand Forecasting:- 1. Meaning of Demand Forecasting 2. Objects of Demand Forecasting 3. Importance 4. Steps. Notes on Demand Forecasting 1. Meaning of Demand Forecasting: The formulation of appropriate and useful production policy is an important aspect for an enterprise. This involves determination of level of production, manpower requirements, equipment and inventory [...]
Read this article to learn about Market Segmentation. Market segmentation is one of the most interesting and useful tools in marketing management. Here we will discuss various s definition of Market Segmentation, Concepts as explained by eminent authors, requirements of market segmentation and various advantages. Market Segmentation: Definition, Concept, Requirements, How to, Types and Advantages 1. Market Segmentation - Definitions: [...]
The upcoming discussion will update about the difference between market segmentation and product positioning. Difference between Market Segmentation and Product Positioning One direct consequence of the market segmentation is 'target market' and its related concept of 'product positioning'. Product positioning is the art of "designing, the company's product and marketing mix to fit a given place in the consumer's mind." [...]