In this article we will discuss about:- 1. Definitions of Channels of Distribution 2. Characteristics of Channels of Distribution 3. Factors Determining the Choice of Distribution Channels. Definitions of Channels of Distribution: According to McCarthy- "Any sequence of institutions from the producer to the consumer including one or any number of middlemen is called the channel of distribution." According to [...]
The choice of an appropriate channel of distribution, as an important marketing decision, depends on a variety of considerations like nature and type of products, nature of services to be rendered, stability of production, costs involved, and the type of promotional efforts undertaken by the marketing management. So, the distribution channels to be employed should be different for consumer goods, [...]
Here is a compilation of essays on ‘Product Planning and Development’ for class 9, 10, 11 and 12. Find paragraphs, long and short essays on ‘Product Planning and Development’ especially written for school and college students. Essay on Product Planning and Development Essay Contents: Essay on the Introduction to New Product Planning and Development (PPD) Essay on the Circumstances Leading [...]