The different methods adopted for pricing the products can be classified into two major groups as charted below: Pricing Methods Based on Costs: 1. Total Cost or Full Cost Method of Pricing: The selling price is fixed on the basis of total costs. Total cost may be historical cost or standard cost. The method assumes that a price must cover [...]
In this article we will discuss about:- 1. Meaning and Considerations of Test Marketing 3. Purposes of Test Marketing 4. Procedures in Test Marketing Plan. Meaning and Considerations of Test Marketing: The term 'test marketing' is also some- times called 'field-testing'. The word 'test' means examination or trial. Test marketing, thus, means testing the product in the market before the [...]
In this article we will discuss about:- 1. Growth of Multi-Channel System of Distribution 2. Channel Conflict in Multi-Channel System of Distribution 3. Channel Conflict Resolution 4. Strategy. Growth of Multi-Channel System of Distribution: The growth of multi-channel system of distribution is one of the noteworthy features of the marketing system. In the distant past there was no multi-channel system [...]