Products may be classified as:- 1. Convenience Goods 2. Shopping Goods 3. Specialty Goods 4. Industrial Goods. Type # 1. Convenience Goods: Convenience goods such as cigarettes, candy bars, blades, magazines etc. All these items are found clustered around the checkout stand of food stores, and food, of course, is usually a convenience good. Convenience goods are placed so that [...]
After reading this article you will learn about:- 1. Definition and Concept of Product Planning 2. Need For Product Planning 3. Constituents. Definition and Concept of Product Planning: Product planning may be defined as ― Evaluation of the range, mix, specification and pricing of existing and new products in relation to present and future market requirements and competition; planning of [...]
After reading this article you will learn about:- 1. Definition and Concept of Inspection 2. Purposes or Objectives of Inspection 3. Kinds. Definition and Concept of Inspection: An item or component or product which is manufactured is required to perform certain functions. The act of checking whether a component actually does so or not is called Inspection. In other words, [...]