After reading this article you will learn about:- 1. Meaning of Channels of Distribution in Marketing 2. Channel Choice in Marketing. Meaning of Channels of Distribution in Marketing: We can define formally the distribution channel as the set of marketing institutions participating in the marketing activities involved in the movement or the flow of goods, or services from the primary [...]
After reading this article you will learn about:- 1. Meaning of Department Store 2. Features of Department Store 3. Advantages 4. Disadvantages. Meaning of Department Store: A department store is a huge retail shop situated at a central place in the city, divided into a number of small shops or departments each dealing with one or two lines of goods [...]
Important components of physical distribution of products are: 1. Order Processing 2. Transportation 3. Warehousing 4. Inventory Control! Physical distribution is an important element of marketing mix; it involves physical handling and movement of goods from the place of production to the place of consumption. […]