A sale compensation plan refers to the determination of the right compensation schemes and application of it to the sales force to bring a balance between compensation and the sales force performance. Sale Compensation is an integral part of an employee’s sustenance and survival which has a motivational element also. An organization always wants to draw an effective compensation plan [...]
Market-oriented strategic planning is the managerial process of developing and maintaining a viable fit between the organisation's objectives, skills, and resources and its changing market opportunities. The aim of strategic marketing planning (SMP) is to shape and reshape the company's businesses and products so that they yield target profits and growth." Strategic planning takes place at four levels- Corporate, division [...]
Everything you need to know about the benefits of advertising. Advertisement is useful not only for the business enterprises but for the community as a whole. Advertisement generates awareness among the target group and the community as a whole. The producer or manufacturer prepares plans and projections for long and short-term period after analysing the demand of the product, scope [...]