Everything you need to know about the product life cycle marketing strategies. A marketing manager has to use different strategies at different stages of the PLC to promote the product and achieve the set objectives. The product strategies are designed and implemented on the basis of product categories, the external marketing environment and market share of the product. The product [...]
E-Commerce is the buying and selling of goods and services on the internet. E-Commerce is the act of doing business electronically. This means that all your transactions are paperless and you use electronic means such as EDI electronic data interchange, electronic mail, bulletin boards, fax transmissions, electronic fund transfers and internet. E-Commerce is defined as an electronic transaction as the [...]
Advertising is any paid form of no personal presentation and promotion of ideas, goods, or services by an identified sponsor, with the specific objective. Advertisements can be the cost-effective way to disseminate messages, be it building a brand preference or educate people. Although today's media environment is challenging, good advertisements can pay-off. The advertising objective should emerge from a thorough [...]