Learn about the objectives of advertising:- 1. Introduce New Product 2. Creation of Demand 3. To Face the Competition 4. Creation of Goodwill 5. Communicate with the Customers 6. Neutralize Competitor's Marketing 7. Discourage New Entrants 8. Link between Producer and Consumer 9. Overcoming Dissonance of Buyers. 10. Entering in New Geographical Area 11. Informing about Changes in Marketing Mix [...]
The new product has to be developed by the companies with great care. It is necessary to understand the need of the consumers, competitive threats, availability of post-sales services and cost of marketing of the product. However, in the contemporary era of competition a new product development is essential for the companies to make continuous efforts to develop a new [...]
Sales promotions are short term strategies for increasing the sales volume. According to Kotler, "sales promotions are short term incentives to encourage purchase or sale of product or services". Sales promotion efforts attempt to attract the attention of customers at the point of sale and enhance sales volume. Sales promotion tools are used to support the sales personnel and to [...]