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Advertising Research

Everything we need to know about advertising research. The advertising research is to be conducted to measure the advertising impact or the result of the effort with the help of detailed study on advertising objectives, product appeals, copy testing, and media effectiveness. The advertising research is an application of marketing research aimed at the measurement of advertising effectiveness. Advertising research [...]

By |2019-08-24T07:45:00+05:30August 24, 2019|Advertising|Comments Off on Advertising Research

Advertising: Definition, Nature, Features, Objectives, Types, Importance and Examples

In this article we will discuss about Advertising, it's Definition, Evolution, Nature and Scope,Functions, Objectives, Types, Importance, Role and Criticism against Advertising. Everything you need to know about Advertising: Definition, History, Nature, Features, Objectives, Types, Importance and Examples Advertising - Definition of Advertising in Marketing The modern age is an era of competition. To withstand competition manufacturers have to think [...]

By |2019-02-23T07:43:39+05:30February 4, 2019|Advertising|Comments Off on Advertising: Definition, Nature, Features, Objectives, Types, Importance and Examples

Top 19 Advertising Ideas For Students and Small Business

List of innovative advertising ideas for students and small businesses : - 1. Out-of-Home Advertising 2. Wrap Advertising 3. Bus Advertising 4. Consumer-Generated Advertising 5. Non-Commercial Advertising 6. Online Advertising 7. Display Advertising 8. Product-Related Advertising 9. Institutional Advertising 10. Public Service Advertising 11. Campaign Advertising 12. Website Advertising 13. Television Advertising 14. Mural Advertising and Few Others. Top 19 Innovative Advertising  [...]

By |2019-02-04T11:06:02+05:30February 4, 2019|Advertising Ideas|Comments Off on Top 19 Advertising Ideas For Students and Small Business
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