In this article we will discuss Sales Promotion:- 1. Concept of Sales Promotion 2. Definition of Sales Promotion 3. Meaning 4. Why Use Sales Promotion? 5. User 6. Objectives 7. Pro-Active or Reactive; 8. Options of Promotion Objectives 9. Types 10. Tools 11. Techniques 12. Sales Representative Level Promotion 13. Promotion and Promos 14. Major Decisions and Other Details. Sales [...]
In this article we will discuss about Rural Advertising in India. Learn about:- 1. Introduction to Rural Advertising 2. Rural Advertising Mix 3. Problems of Marketing Products in Rural Areas 4. Ways of Advertising in Rural Areas; 5. Problems & Needs of a Rural Consumer 6. Rural Marketing Strategy in India 7. Size and Importance of Rural Markets and Other [...]
Everything you need to know about:-Measuring Advertising Effectiveness. List of some of the most suitable methods used for Measuring Advertising Effectiveness and Advertising Campaign Measuring Advertising Effectiveness (With Methods) The evaluation of advertising is divided into media research, copy research and sales results research. The multivariable forces influencing sales make it almost impossible to measure with high precision the sales [...]