In this article we will discuss about sales promotion. Learn about:- 1. Concept and Nature of Sales Promotion 2. Objectives of Sales Promotion 3. Components 4. Need and Importance 5. Planning 6. Types of Programs 7. Techniques 8. Tools and Programmes 9. Benefits 10. Limitations. Contents: Concept and Nature of Sales Promotion Objectives of Sales Promotion Components of Sales Promotion [...]
Classification of Advertising Advertising objectives are the major guiding force of types of advertising used by the firm. There are following types of advertising: i. Selective Demand Advertising: It is essentially competitive advertising. It puts one brand against rest of the market. This type of advertising is employed when a product is beyond the introduction stage in its life cycle. [...]
In this article we will discuss about:- 1. Definition of Advertising 2. Basic Features of Advertising 3. Elements 4. Objectives 5. Types 6. Functions 7. Media 8. Benefits. Definition of Advertising: Every day we come across hundreds of advertising messages, which tell us about various products such as soaps, detergent powder, soft drinks and services such as hotels, insurances policies [...]