In this article we will discuss about:- 1. Meaning and Characteristics of Advertising Copy 2. Factors Affecting Advertising Copy 3. Essentials 4. Component Parts or Elements. Meaning and Characteristics of Advertising Copy: An 'advertising copy' is the means by which an advertiser expresses his ideas in the form of a message to the readers. If refers to all the reading [...]
In this article we will discuss about:- 1. Meaning of Advertising Media 2. Types of Advertising Media 3. Factor Considerations 4. Advertising Media in India. Meaning of Advertising Media: Advertising media are the devices by which and through which the advertising messages are transmitted by the advertisers to the prospective and existing customers. The message regarding the product or service [...]
In this article we will discuss about:- 1. Meaning of Advertising Campaign 2. Classification of Advertising Campaign 3. Principles 4. Objectives 5. Steps. Essay on Advertising Campaign Essay Contents: Essay on the Meaning of Advertising Campaign Essay on the Classification of Advertising Campaign Essay on the Principles Involved in an Advertising Campaign Essay on the Objectives of Advertising Campaign Essay [...]