In this article we will discuss about:- 1. Meaning and Characteristics of Advertising Copy 2. Factors Affecting Advertising Copy 3. Essentials 4. Component Parts or Elements. Meaning and Characteristics of Advertising Copy: An 'advertising copy' is the means by which an advertiser expresses his ideas in the form of a message to the readers. If refers to all the reading [...]
Following are the main stages of promotion: 1. Discovery of an Idea 2. Detailed Investigation 3. Assembling 4. Financing the Proposition. Stage # 1. Discovery of an Idea: When a person or persons get an idea that there is the possibility of starting a new business to take advantage of the untapped natural resources or a new invention, discovery of [...]
After reading this article you will learn about:- 1. Meaning of Promotion 2. Promotion as Communication 3. Recent Developments. Meaning of Promotion: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or services, it must transmit its selling messages to potential customers. In the today’s competitive and volatile [...]