The upcoming discussion will update you about the difference between advertising and publicity. Difference between Advertising and Publicity Publicity 1. The term is a 'noun' from the view-point of grammar. 2. An idea or a thing is made known to the public through this. So, it has an educative value. 3. Publicity is a generic term which signifies an effort [...]
Following are the main stages of promotion: 1. Discovery of an Idea 2. Detailed Investigation 3. Assembling 4. Financing the Proposition. Stage # 1. Discovery of an Idea: When a person or persons get an idea that there is the possibility of starting a new business to take advantage of the untapped natural resources or a new invention, discovery of [...]
After reading this article you will learn about:- 1. Meaning of Promotion 2. Promotion as Communication 3. Recent Developments. Meaning of Promotion: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or services, it must transmit its selling messages to potential customers. In the today’s competitive and volatile [...]