The following points highlight four main steps involved in determining optimal promotion-mix. The steps are:- 1. Identifying the Target Audience 2. Developing Communication Objectives 3. Designing the Message 4. Selecting the Communication Channel. Step # 1. Identifying the Target Audience: The marketer must identify target audience which may be individual or group or public. He should identify the image of [...]
Following are the main stages of promotion: 1. Discovery of an Idea 2. Detailed Investigation 3. Assembling 4. Financing the Proposition. Stage # 1. Discovery of an Idea: When a person or persons get an idea that there is the possibility of starting a new business to take advantage of the untapped natural resources or a new invention, discovery of [...]
After reading this article you will learn about:- 1. Meaning of Promotion 2. Promotion as Communication 3. Recent Developments. Meaning of Promotion: When a company develops a new product, changes an old one or simply wants to increase sales of an existing product or services, it must transmit its selling messages to potential customers. In the today’s competitive and volatile [...]