Tag Archives | Promotional Mix

Top 4 Factors Influencing Promotional Mix | Products

This article throws light upon the top four factors influencing promotional mix. The factors are: 1. Product Related Factors 2. Consumer Related Factors 3. Firm Related Factors 4. Situation Related Factors. Factor # 1. Product Related Factors: Three product related factors affect the promotion mix as: (a) Amount and complexity of product information (b) Product's stage in the life cycle [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Promotional Mix|Comments Off on Top 4 Factors Influencing Promotional Mix | Products
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Top 5 Elements of Promotional Mix | Products

This article throws light upon the top five elements of promotional mix of products. The elements are: 1. Advertising 2. Personal Selling 3. Sales Promotion 4. Publicity 5. Public Relations. Element # 1. Advertising: It is a paid form of non-personal mass communication by an identified sponsor. The mass media used include print media, direct mail, audio visual media, bill [...]

By |2016-12-04T08:09:42+05:30December 4, 2016|Promotional Mix|Comments Off on Top 5 Elements of Promotional Mix | Products
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