In this article we will discuss about Customer Relationship Marketing (CRM)! Learn about:- 1. Introduction to Relationship Marketing 2. Definitions of CRM 3. History 4. Concept 5. Types 6. Objectives & Context 7. Purposes of Adopting CRM Processes 8. Features 9. Functions 10. Importance 11. Need 12. Management of Relationship 13. Strategies 14. Notes 15. Benefits 16. Disadvantages. What is [...]
In this article we will discuss about:- 1. Meaning of Merchandise Planning 2. Components of Merchandise Planning 3. Process. Meaning of Merchandise Planning: Merchandising is defined as offering right kind of product at right place and in right price. A retailer has to plan to have in his store the product that is desired by the customer. Success of any [...]
The following points highlight the thirty two major examples of retail markets. The examples are: 1. Peddlar and Street Hawkers 2. Kirana Shops 3. Bazaars 4. Jatras, Urus 5. Organised Retailing 6. Convenience Stores 7. Specialty Store 8. Discount Store 9. Category Killers 10. Duty Free Shops and Few Others. 1. Peddlar and Street Hawkers: Those who sell products like [...]