Tag Archives | Retail Marketing

How to Target Customers: Patterns and Approaches | Retail Marketing

Targeting is the next process after Segmentation whereas segmentation makes grouping of customers with similar needs and income, Targeting aims at selecting the segment or consumer groups to whom marketing programme is to be targeted. Targeting or selecting the customer group is essential as it may not be possible to cater to the wish of every segment. Targeting is selecting [...]

By |2018-05-15T07:07:36+05:30May 15, 2018|Retail Marketing|Comments Off on How to Target Customers: Patterns and Approaches | Retail Marketing
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Merchandising: Definitions, Types Principles and Functions | Retail Marketing

In this article we will discuss about:- 1. Definitions of Merchandising 2. Types of Merchandise 3. Merchandise Management 4. Principles 5. Functions (Task). Contents: Definitions of Merchandising Types of Merchandise Merchandise Management Principles of Merchandising Functions (Task) of Merchandising 1. Definitions of Merchandising: Merchandise is a broader concept than a product. It include various features with which a product is [...]

By |2018-05-15T07:07:36+05:30May 15, 2018|Merchandising|Comments Off on Merchandising: Definitions, Types Principles and Functions | Retail Marketing
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