Everything you need to know about the problems of rural marketing in India. Rural marketing is a process which starts with a decision to produce a saleable farm commodity and it involves all the aspects of market structure or system, both functional and institutional, based on technical and economic considerations, and includes pre- and post-harvest operations, assembling, grading, storage, transportation [...]
In this article we shall discuss about the Rural Marketing in India, it's Nature, Scope, Objectives, Characteristics, Market Structure, Product-Pricing Strategies, Rural Marketing Mix, Importance and Problems of Rural Marketing in India. Rural Marketing in India: Meaning, Objectives, Challenges, Strategies, Environment, Principles, Examples, Problems and Solutions for Improving Rural Marketing Rural Marketing in India – Meaning It is said that [...]
In this article we will discuss about the rural marketing strategies adopted in India. Learn about:- 1. Product 2. Pricing 3. Place (Distribution) 4. Promotion. Rural Marketing Strategies in India: Product, Pricing, Place and Promotion Rural Marketing Strategy # 1. Product: In simple terms, a product is anything that satisfies human want (customers) and includes product quality, features, benefits, design, [...]