After reading this article you will learn about the organisation of sales department:- 1. Functional Organization 2. Area based Organization 3. Product Group Organization 4. End Use and Customer Class Sales Organization. Functional Organization: The functional organization (Fig. 31.1) is usual for the small or medium sized company with a limited range of related products. Functional organization has various functional [...]
After reading this article you will learn about:- I. Sales Manager II. Salesman III. Sales (Market) Inspectors IV. Sales Agents or Dealers V. Packers VI. Estimators. I. Sales Manager: The head of the sales department is known as sales manager and must have the following essential qualities: (a) He must be a good judge of human nature, a good 'mixer' [...]
The various functions of sales department are: 1. Market Research 2. Advertising 3. Sales Correspondence 4. Sales 5. Service 6. Packaging 7. Warehouse. Function # 1. Market Research: It means study of market, which includes forecasting, intelligence and statistics. It is an important factor for the sale of products. Failure to do this accurately may lead to the production of [...]