A sales training programme solves, the immediate problems of the organization, whereas development is concerned with the long-term perspective of an employee's growth and success in the organization. While training builds job-related meaning for the salesperson, development brings organization-related meaning. Sales training programme is a programme which is developed in order to work towards achieving the set goals. It helps [...]
Sales quotas are the sum of the total sales of a future period and duties to achieve the component of total sales by each salesperson are handed down to them at the beginning of the period. According to Philip Kotler, 'A sales quota is the sales goal set for a product line, company division, or sales representative. It is primarily [...]
Everything you need to know about the key differences between marketing and selling. Selling is only a part of the process of marketing whereas marketing is a much wider term which includes selling and much more. Marketing is much wider than selling and much more dynamic. There is a fundamental difference between the two in approach as well as in [...]