Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]
In this article we will discuss about:- 1. Introduction to Electronic Channels 2. Role of Communications in Services 3. Factors Responsible for Service Communication Problems 4. Benefits 5. Barriers. Contents: Introduction to Electronic Channels Role of Communications in Services Factors Responsible for Service Communication Problems Benefits of Electronic Channels Barriers in Distributing Services through Electronic Channels 1. Introduction to Electronic [...]
In this article we will discuss about:- 1. Meaning of Customer 2. Customers and Their Expectations 3. Customer Requirements 4. Manage Customer Expectations 5. The Conceptual Model of Customer Expectations of Service 6. Managing Customer Expectations to Improve Satisfaction. Contents: Meaning of Customer Customers and Their Expectations Customer Requirements Manage Customer Expectations The Conceptual Model of Customer Expectations of Service [...]