Everything you need to know about the classification of service marketing. Service Marketing can be classified according to the market to which they are offered- (1) Services sold in the consumer market, (2) Services sold in the business market. Please note that we have many services common to both market, e.g., financial, insurance, transport and communication services. Various attempts have [...]
In this article we will discuss about:- 1. Meaning of Customer 2. Customers and Their Expectations 3. Customer Requirements 4. Manage Customer Expectations 5. The Conceptual Model of Customer Expectations of Service 6. Managing Customer Expectations to Improve Satisfaction. Contents: Meaning of Customer Customers and Their Expectations Customer Requirements Manage Customer Expectations The Conceptual Model of Customer Expectations of Service [...]
In this article we will discuss about:- 1. Meaning of Servicescape 2. What does the Servicescape Include? 3. Types 4. Understanding of Different Behaviours 5. Roles 6. Internal Responses 7. Approaches 8. Functions. Contents: Meaning of Servicescape What does the Servicescape Include? Types of Servicescapes Understanding of Different Behaviours in the Servicescape Roles of the Servicescape Internal Responses to the [...]