Tag Archives | Service Marketing

Servicescape: Meaning, Types, Behaviours, Roles & Approaches | Service Marketing

In this article we will discuss about:- 1. Meaning of Servicescape 2. What does the Servicescape Include? 3. Types 4. Understanding of Different Behaviours 5. Roles 6. Internal Responses 7. Approaches 8. Functions. Contents: Meaning of Servicescape What does the Servicescape Include? Types of Servicescapes Understanding of Different Behaviours in the Servicescape Roles of the Servicescape Internal Responses to the [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Servicescape|Comments Off on Servicescape: Meaning, Types, Behaviours, Roles & Approaches | Service Marketing
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Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing

In this article we will discuss about:- 1. Meaning of Franchising 2. Types of Franchises 3. Franchising goes Internationally 4. Future 5. Advantages [Benefits] 6. Disadvantages. Contents: Meaning of Franchising Types of Franchises Franchising goes Internationally Future of Franchising Advantages of Franchising Disadvantages of Franchising 1. Meaning of Franchising: Franchising is a method of doing business wherein a "franchisor" authorizes [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing
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Anticipating Competitors’ Moves: How to Anticipate Your Competitors’ Move?

Anticipating competitor’s actions and reactions to your moves may be the key determinant of success for any marketing strategy. One competitor cuts prices, undermining your pricing strategy. Another may decide to offer new products and services, possibly, over the Internet that have the potential to completely undermine your existing strategy. Could you have anticipated such moves? How do you respond? [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Competitors|Comments Off on Anticipating Competitors’ Moves: How to Anticipate Your Competitors’ Move?
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