Tag Archives | Service Marketing

Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing

In this article we will discuss about:- 1. Meaning of Franchising 2. Types of Franchises 3. Franchising goes Internationally 4. Future 5. Advantages [Benefits] 6. Disadvantages. Contents: Meaning of Franchising Types of Franchises Franchising goes Internationally Future of Franchising Advantages of Franchising Disadvantages of Franchising 1. Meaning of Franchising: Franchising is a method of doing business wherein a "franchisor" authorizes [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing
Read More

Anticipating Competitors’ Moves: How to Anticipate Your Competitors’ Move?

Anticipating competitor’s actions and reactions to your moves may be the key determinant of success for any marketing strategy. One competitor cuts prices, undermining your pricing strategy. Another may decide to offer new products and services, possibly, over the Internet that have the potential to completely undermine your existing strategy. Could you have anticipated such moves? How do you respond? [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Competitors|Comments Off on Anticipating Competitors’ Moves: How to Anticipate Your Competitors’ Move?
Read More

Demand and Supply Management in Service Marketing

Demand and Supply Management in Service Marketing! In this article we will discuss about how to manage demand, supply and yield of service firms. Learn about:- 1. Introduction to Demand and Supply Management 2. Definition of Demand Management 3. Meaning of the Nature of Demand 4. Determining the Demand Pattern 5. Elements to Shape Demand Patterns 6. Other Methods of [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on Demand and Supply Management in Service Marketing
Read More
BusinessManagementIdeas.Com. All rights reserved.
Go to Top