Tag Archives | Service Marketing

Customer: Meaning, Expectations, Requirements & Model | Service Marketing

In this article we will discuss about:- 1. Meaning of Customer 2. Customers and Their Expectations 3. Customer Requirements 4. Manage Customer Expectations 5. The Conceptual Model of Customer Expectations of Service 6. Managing Customer Expectations to Improve Satisfaction. Contents: Meaning of Customer Customers and Their Expectations Customer Requirements Manage Customer Expectations  The Conceptual Model of Customer Expectations of Service [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Customer|Comments Off on Customer: Meaning, Expectations, Requirements & Model | Service Marketing
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Servicescape: Meaning, Types, Behaviours, Roles & Approaches | Service Marketing

In this article we will discuss about:- 1. Meaning of Servicescape 2. What does the Servicescape Include? 3. Types 4. Understanding of Different Behaviours 5. Roles 6. Internal Responses 7. Approaches 8. Functions. Contents: Meaning of Servicescape What does the Servicescape Include? Types of Servicescapes Understanding of Different Behaviours in the Servicescape Roles of the Servicescape Internal Responses to the [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Servicescape|Comments Off on Servicescape: Meaning, Types, Behaviours, Roles & Approaches | Service Marketing
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Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing

In this article we will discuss about:- 1. Meaning of Franchising 2. Types of Franchises 3. Franchising goes Internationally 4. Future 5. Advantages [Benefits] 6. Disadvantages. Contents: Meaning of Franchising Types of Franchises Franchising goes Internationally Future of Franchising Advantages of Franchising Disadvantages of Franchising 1. Meaning of Franchising: Franchising is a method of doing business wherein a "franchisor" authorizes [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on Franchising: Meaning, Types, Future, Advantages & Disadvantages | Marketing
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