Demand and Supply Management in Service Marketing! In this article we will discuss about how to manage demand, supply and yield of service firms. Learn about:- 1. Introduction to Demand and Supply Management 2. Definition of Demand Management 3. Meaning of the Nature of Demand 4. Determining the Demand Pattern 5. Elements to Shape Demand Patterns 6. Other Methods of [...]
There are four stages of customer retention strategies, which are: 1. Financial Bonds 2. Social Bonds 3. Customisation Bonds 4. Structural Bonds. Stages of Customer Retention Strategies Stage # 1. Financial Bonds: In this stage, the customer is tied to the firm primarily through financial incentives — lower prices for greater volume purchases or lower prices for customers who have [...]
In this article we will discuss about:- 1. Introduction to Service Guarantee 2. Meaning and Definitions of Service Guarantee 3. Features 4. Benefits 5. Types 6. Impacts of Guarantees on Customer Perceptions 7. Design 8. Service Guarantees Expedite Service Recovery 9. Organizational Impacts 10. Theoretical Perspectives for Investigating the Service Guarantee. Contents: Introduction to Service Guarantee Meaning and Definitions of [...]