Tag Archives | Service Marketing

How to Reduce the Cost of Purchasing Services? | Service Marketing

In this article we will discuss about how to reduce the cost of purchasing services. Services purchases consume a large portion of an organisation's expenditure. Much effort is expended to cut costs for purchased materials and direct goods, but less emphasis is placed on cutting costs of purchased services. An increasing number of organisations have realized the potential cost savings [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Service Marketing|Comments Off on How to Reduce the Cost of Purchasing Services? | Service Marketing

Electronic Channels in Service Marketing

In this article we will discuss about:- 1. Introduction to Electronic Channels 2. Role of Communications in Services 3. Factors Responsible for Service Communication Problems 4. Benefits 5. Barriers. Contents: Introduction to Electronic Channels Role of Communications in Services Factors Responsible for Service Communication Problems Benefits of Electronic Channels Barriers in Distributing Services through Electronic Channels 1. Introduction to Electronic [...]

By |2018-05-25T07:55:38+05:30May 25, 2018|Electronic Channels|Comments Off on Electronic Channels in Service Marketing
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