Read this article to learn about the strategies of a firm at the corporate level. Regardless of the corporate profile, a business may choose to be involved only in its domestic market, or it may compete abroad at one of three levels international, multinational, or global. Effective operation at any of these levels often but not always-necessitates economies of scale [...]
Read this essay to learn about the process of crisis management in a firm. Forecasting methods are primarily used to project market conditions and performance levels that are at least somewhat predictable. Unfortunately, however, any organization can be faced with largely unpredictable and uncontrollable negative circumstances that can threaten its very existence. Crisis management refers to the process of planning [...]
Industry factors have been found to play a dominant role in the performance of many companies, with the exception of those that are its notable leaders or failures. As such, one needs to understand these factors at the outset before delving into the characteristics of a specific firm. Michael Porter, a leading ‘authority on industry analysis, proposed a systematic means [...]