The problem of determining competitive strategy of a firm is that of finding the right product-market-sales approach combination for effective accomplishment of its objectives in each field of endeavour specified in the organisation mission and deriving associated goals in the various functional areas of the business. The choice of a particular strategy is possibly the most critical in the competitive [...]
In this article we will discuss about the diversification of firms. When considering 'synergy', it is important to note that businesses can be similar with respect to some resources while being different in terms of others. The key to successful diversification is to group together those businesses which, despite their differences, have at least one common resources need. Such businesses [...]
In this article we will discuss about the criteria for selection of business unit managers in a company’s portfolio with the help of BCG matrix. 1. Question Marks: Its primary goal is growth. These businesses require entrepreneurial managers capable of creating new products and developing new markets. For such tasks, individuals with product development, market research, and developmental engineering backgrounds [...]