In this article we will discuss about the classification of Research and Development (R & D) strategies into offensive, defensive and absorptive categories as classified by Pavitt. For sustained research and development effort and strategy, one of the main requirements is a measure of stability in budget allocations. This is an area where corporate planning can be of considerable assistance. [...]
In this article we will discuss about the diversification of firms. When considering 'synergy', it is important to note that businesses can be similar with respect to some resources while being different in terms of others. The key to successful diversification is to group together those businesses which, despite their differences, have at least one common resources need. Such businesses [...]
In this article we will discuss about the criteria for selection of business unit managers in a company’s portfolio with the help of BCG matrix. 1. Question Marks: Its primary goal is growth. These businesses require entrepreneurial managers capable of creating new products and developing new markets. For such tasks, individuals with product development, market research, and developmental engineering backgrounds [...]