Strategy refers to the basic goals and objectives of the organisation, the major programmes of action chosen to reach these goals and objectives and major pattern of resource allocation used to relate the organisation to its environment. According to Chandler, "Strategy is the determination of the basic long-term goals and objectives of an enterprise and the adoption of courses of [...]
Strategic change is the implementation of new strategies that involve substantive changes beyond the normal routines of the organization. There may be slow change where change is introduced gradually in small incremental steps, so that the roles of managers and a slight change in tasks for other employees, sudden organizational change will encounter more resistance however carefully it is handled, [...]
'A functional strategy is the short-term game plan for a key functional area within a company'. It is the approach a functional area takes to achieve corporate and business unit objectives and strategies by maximizing resource productivity. It deals with a relatively restricted plan that provides the objectives for a specific function, for the allocation of resources among different operations [...]