'A functional strategy is the short-term game plan for a key functional area within a company'. It is the approach a functional area takes to achieve corporate and business unit objectives and strategies by maximizing resource productivity. It deals with a relatively restricted plan that provides the objectives for a specific function, for the allocation of resources among different operations [...]
Strategic choice is the mental process of selecting the best or most appropriate strategy from the stock of alternatives that serves the enterprise objectives. This choice takes place in not thin air but a frame work of reference made up of variety of elements and the choice made is the product of the basic elements that work in the frame [...]
Five forces model of Michael Porter is a powerful and widely used tool for systematically diagnosing the significant competitive pressures in the market and assessing their strength and importance. The model holds that the state of competition in an industry is a composite of competitive pressures operating in five areas of the overall market. Michael Porter has identified five competitive [...]