The word 'strategic planning', process refers to the step by which management converts a firm's mission, objectives and goals into a workable strategy. The process is strategic because, it involves the preparation of ways and means to the circumstances, of the organisations environment. The decisions will be taken by anticipating the future environment. Future needs proper information. The information process [...]
In this article we will discuss about strategic planning, alternatives and implementation in an organization. Strategic Planning: Strategic planning is an organizational management activity that is used to set priorities, focus energy and resources, strengthen operations, ensure that employees and other stakeholders are working toward common goals, establish agreement around intended outcomes/results, and assess and adjust the organization's direction in [...]
In this article we will discuss about:- how to develop, implement and control industrial marketing plans. Developing Industrial Marketing Plan: The program is made up of six interconnected marketing processes: 1. Strategic Marketing: This process defines and develops the unique value proposition, the positioning and the differentiation of the innovation that is being introduced. The goal is to have the [...]