Learn about the corporate marketing strategies adopted in India by: 1. Asian Paints 2. Cavinkare 3. Godrej Consumer Products Ltd 4. Micromax 5. Nirma Chemicals Limited 6. Tata Motors. Successful Marketing Strategies Examples Marketing Strategy Example # 1. Asian Paints: The success of Asian Paints is primarily due to its excellent marketing strategies. The company introduced small packs of paints [...]
The following article throws light upon the types of corporate strategy. The types are:- 1. Expansion/growth strategies 2. Stability strategies 3. Retrenchment strategies and 4. Combination strategies. A Corporate strategy is one that specifies what businesses a firm is in or wants to be in and what it wants to do with those businesses. It is based on the mission [...]
Anticipating competitor’s actions and reactions to your moves may be the key determinant of success for any marketing strategy. One competitor cuts prices, undermining your pricing strategy. Another may decide to offer new products and services, possibly, over the Internet that have the potential to completely undermine your existing strategy. Could you have anticipated such moves? How do you respond? [...]