Read this essay to learn about the business level or competitive strategy where the emphasis is on developing and implementing strategies in specific business area to gain competitive advantage and build market share. Essay on Business Strategies The concept of industry structure helps a company develop a set of responses that includes: i. Building defences against competitive forces through the [...]
Read this essay to learn about the frameworks that serve as good starting points for developing business strategies. Essay # 1. Porter's Generic Strategies: Michael Porter developed the most commonly cited generic strategy framework. According to Porter's typology a business unit must address two basic competitive concerns. First, managers must determine whether the business unit should focus its efforts on [...]
Read this article to learn about the strategies of a firm at the corporate level. Regardless of the corporate profile, a business may choose to be involved only in its domestic market, or it may compete abroad at one of three levels international, multinational, or global. Effective operation at any of these levels often but not always-necessitates economies of scale [...]