Everything you need to know about the techniques of marketing research. There are several important techniques of marketing research. Marketing research specifies the information required to address these issues; designs the method for collecting information; manages and implements the data collection process; analyses the results; and communicates the findings and their implications. Marketing research uses a wide range of techniques [...]
Everything you need to know about the applications of marginal costing. Marginal costing is the most powerful and popular technique in aid of managerial decision making. It reveals the cost, volume profit relationship in all its ramifications which is useful in profit planning, selling price determination, selection of optimum volume of production, etc. Marginal costing, with its focus on variability [...]
Everything you need to know about techniques of coordination in management. Coordination is an endeavour to ensure smooth inter-play of functions, orderly synchronizing functions of different departments for accomplishment of goals. It enables various groups of people working in the organization to work harmoniously to achieve the goals. All managerial functions are instrumental functions to co-ordination. Co-ordination is a continuous [...]