Tag Archives | Techniques

Sales Promotion: Concept, Objectives, Types, Tools, Techniques, Advantages and Disadvantages

In this article we will discuss Sales Promotion:- 1. Concept of Sales Promotion 2. Definition of Sales Promotion 3. Meaning 4. Why Use Sales Promotion? 5. User 6. Objectives 7. Pro-Active or Reactive; 8. Options of Promotion Objectives 9. Types 10. Tools 11. Techniques 12. Sales Representative Level Promotion 13. Promotion and Promos 14. Major Decisions and Other Details. Sales [...]

By |2019-02-23T07:50:39+05:30February 4, 2019|Sales Promotion|Comments Off on Sales Promotion: Concept, Objectives, Types, Tools, Techniques, Advantages and Disadvantages

Rural Advertising in India

In this article we will discuss about Rural Advertising in India. Learn about:- 1. Introduction to Rural Advertising 2. Rural Advertising Mix 3. Problems of Marketing Products in Rural Areas 4. Ways of Advertising in Rural Areas; 5. Problems & Needs of a Rural Consumer 6. Rural Marketing Strategy in India 7. Size and Importance of Rural Markets and Other [...]

By |2019-02-23T07:51:00+05:30February 4, 2019|Rural Advertising|Comments Off on Rural Advertising in India

Measuring Advertising Effectiveness: Methods, Problems and Guidelines

Everything you need to know about:-Measuring Advertising Effectiveness. List of some of the most suitable methods used for Measuring Advertising Effectiveness and Advertising Campaign Measuring Advertising Effectiveness (With Methods) The evaluation of advertising is divided into media research, copy research and sales results research. The multivariable forces influencing sales make it almost impossible to measure with high preci­sion the sales [...]

By |2019-02-04T10:54:32+05:30February 4, 2019|Measuring Advertising Effectiveness|Comments Off on Measuring Advertising Effectiveness: Methods, Problems and Guidelines
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