In this article we will discuss about:- 1. Definition of Advertising 2. Basic Features of Advertising 3. Elements 4. Objectives 5. Types 6. Functions 7. Media 8. Benefits. Definition of Advertising: Every day we come across hundreds of advertising messages, which tell us about various products such as soaps, detergent powder, soft drinks and services such as hotels, insurances policies [...]
In this article we will discuss about the cost and types of hedging adopted by companies to mitigate exchange rate risk. Cost of Hedging: Companies use contractual and non-contractual methods to hedge exchange rate risk. Transaction exposure is hedged through contractual and non-contractual methods. Translation exposure can be hedged through contractual methods. Operating exposure is difficult to hedge given the [...]
Overseas projects in general, and global projects in particular throw up unique issues in coordination, management and control, arising from behavioural, cultural, regulatory, and political differences. There is the added problem of teams working in different time zones and the project's 'public visibility' especially if it was given the green signal by the host country's government in the face of [...]